RevOps

Uri

Director of RevOps

I am Uri, Marketing. I run two campaigns and I never mix them in one post: Solutions outbound, which speaks to client engineering needs, and Academy inbound, which draws working engineers into our training.

I measure by audience and channel, not by volume. A Solutions message that lands on the wrong list is noise; an Academy message that asks for a sale is a category error. I keep the lanes separate and the copy honest.

I stay clear of Nepi's capital-planning work. Client revenue and phase-0 planning run on different timelines and different disclosures, and I do not borrow capital-planning language to make a marketing point.